Privacy Policy

Our Privacy Policy details our data handling practices, security measures, and your rights as a user

Dec 16, 2024

1. INTRODUCTION

HelmGuard Technologies, Inc. (“HelmGuard,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website, www.helmguard.ai, and use our related services, platforms, tools, and applications (collectively, the “Services”).

This Privacy Policy applies to all users worldwide, including those in the United States, Canada, the European Economic Area (“EEA”), the United Kingdom (“UK”), and other jurisdictions. In the event of any conflict between this Privacy Policy and applicable local privacy laws, your local laws prevail to the extent they apply.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not access or use the Services.

2. INFORMATION WE COLLECT

We collect personal information that you provide to us, information collected automatically through your use of the Services, and information from third-party sources, as detailed below.

2.1 Information You Provide to Us

We may collect information directly from you when you:

Create or manage an account: Name, email address, phone number, company name, and login credentials.
Request a demo or contact us for inquiries: Contact details, company information, and any content of your inquiries or requests.
Subscribe to newsletters or marketing communications: Email address and subscription preferences.
Participate in surveys or provide feedback: Your responses and any additional personal information you choose to provide.

The personal information you provide should be accurate, and you agree to keep it current.

2.2 Information We Collect Automatically

When you access or use our Services, we automatically collect certain information, such as:

Log data: IP address, browser type, pages visited, and access times.
Device information: Hardware model, operating system, and unique device identifiers.
Location information: Approximate geographic location derived from your IP address.
Cookies and similar technologies: Information about how you interact with our website, including navigation paths, time spent on pages, and clickstream data.

2.3 Analytics and Tracking Tools

We use third-party analytics tools (e.g., Google Analytics, HubSpot, Mixpanel) to understand user activity, improve our Services, and measure the effectiveness of marketing. These tools may use cookies or similar technologies to collect and analyze information about your use of the Services.

3. LEGAL BASES FOR PROCESSING (EEA/UK RESIDENTS)

If you are located in the EEA or UK, we rely on the following lawful bases for processing your personal information:

Performance of a contract: To provide and maintain the Services, process your requests, and communicate with you.
Legitimate interests: To improve the Services, protect against fraud, and conduct analytics, except where overridden by your interests or rights.
Consent: Where required by law, for sending marketing communications or using certain cookies or analytics. You can withdraw your consent at any time.
Compliance with legal obligations: Where we must comply with applicable laws and regulations.

4. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes, including to:

Provide and maintain the Services: Operate, manage, and improve our website and platform features.
Respond to inquiries and requests: Address your questions, support needs, and feedback.
Marketing and communications: Send newsletters, promotions, and other communications with your consent, where required by applicable law.
Analytics and improvement: Analyze user behavior to improve and personalize the Services.
Security and fraud prevention: Detect, investigate, and prevent fraudulent activities, unauthorized access, or other illegal activities.
Legal and compliance: Comply with our legal obligations, enforce our agreements, and protect our rights.

5. SHARING AND DISCLOSURE OF INFORMATION

5.1 Service Providers

We may share your information with trusted third-party service providers who assist us with:

Hosting and infrastructure: Cloud hosting and service providers.
Payment processing: Secure payment gateways.
Analytics and data analysis: Vendors helping us understand usage patterns.
Customer support and communication: CRM and customer support platforms.
Marketing and advertising: Email marketing services and advertising partners.

These providers are authorized to use your personal information only as necessary to perform services on our behalf and are contractually obligated to maintain its confidentiality and security.

5.2 Business Transfers

We may disclose or transfer your information as part of a merger, acquisition, financing, sale of assets, or other business transaction. We will notify you of such events and your choices before your information is transferred or becomes subject to a different privacy policy.

5.3 Legal and Compliance

We may disclose your information if required to do so by law, regulation, or legal process, or if we believe disclosure is necessary to:

Comply with a legal obligation or request.
Protect our rights, property, or safety and that of our users or the public.
Enforce our agreements or investigate potential violations.

6. INTERNATIONAL DATA TRANSFERS

We have operations in the United States and United Kingdom and may transfer your personal information to countries outside your country of residence. When we transfer your personal information internationally, we use appropriate safeguards, such as:

Standard Contractual Clauses (SCCs): For transfers from the EEA/UK to the U.S. and other non-adequate jurisdictions.
Additional measures: Technical and organizational measures to ensure a level of data protection essentially equivalent to that in your home jurisdiction.
Compliance with local laws: Ensuring that transfers comply with applicable data protection laws.

7. DATA STORAGE AND SECURITY

We store personal information primarily in the United Kingdom and United States (and other countries as needed) and retain it only as long as necessary for the purposes outlined in this Privacy Policy, or as required by law.

We implement technical, administrative, and organizational measures to protect your information against loss, theft, unauthorized use, disclosure, or modification. These measures include:

Encryption of data in transit and at rest
Access controls and authentication
Regular security assessments and employee training

8. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including:

Providing and improving the Services.
Complying with legal, tax, or accounting obligations.
Resolving disputes and enforcing agreements.

When we no longer need your personal information, we will securely delete or anonymize it as required by applicable law.

9. YOUR RIGHTS AND CHOICES

You may have certain rights and choices regarding your personal information:

Access, Correction, and Deletion: You may request access to, correction of, or deletion of your personal information.
Objection and Restriction: You may object to or request that we restrict the processing of your personal information.
Data Portability: You may request a copy of your personal information in a structured, machine-readable format.
Withdraw Consent: Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing before withdrawal.
Marketing Communications: You can opt out of marketing emails by clicking “unsubscribe” or contacting us.

To exercise these rights, please contact us at privacy@helmguard.ai. We may need to verify your identity before processing your request.

10. COOKIES AND TRACKING TECHNOLOGIES

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. This information may be used to:

Ensure website functionality
Analyze usage and measure performance
Provide targeted advertising and personalize content

We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout. You can manage cookies through your browser settings or our cookie preference center, where available. Some features of the Services may not function properly if you disable cookies.

11. CHILDREN’S PRIVACY

Our Services are not directed to children under 16, and we do not knowingly collect their personal information. If you believe we have collected information from a child under 16, please contact us at privacy@helmguard.ai, and we will take steps to delete it.

12. ADDITIONAL JURISDICTION-SPECIFIC RIGHTS

12.1 California Residents (CCPA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and sell.
Request deletion of your personal information.
Opt out of the “sale” of personal information (as defined by CCPA).
Receive equal service and pricing even if you exercise your privacy rights.

For more information or to exercise these rights, please contact us at privacy@helmguard.ai.

12.2 EEA/UK Residents (GDPR/UK GDPR)

If you are in the EEA or UK, you have additional rights under GDPR/UK GDPR:

Right to lodge a complaint with your local data protection authority.
Right not to be subject to automated decision-making, including profiling, where it produces legal or similarly significant effects.

13. UPDATES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top. If we make material changes, we will provide notice (e.g., by prominent notice on our website). Your continued use of the Services after such updates indicates acceptance of the revised Privacy Policy.